Month: May 2012

Social media is here and with all the facts at our disposal, it’s here to stay. This is because of social media’s ability to create an interactive platform with your clients/customers and the cost is prohibitively cheaper than traditional marketing. However social media is not going to replace traditional marketing overnight, it’s going to take time and perseverance to migrate your customers onto your online communication Platforms.  You may already have an excellent online strategy in place using Facebook, Twitter or LinkedIn to name but a few of the online social platforms but if you don’t inform your customers of where you are and what’s in it for them, they may never be motivated enough to find you.

Where to find you online?

To inform your clients or customers of where to find you online, you have revert to traditional marketing, with every message you send whether it’s personal selling, leaflets, coupons etc you have to include the address of where to find you, it could be just adding your Facebook details to all outgoing e mails http://www.facebook.com/pages/Arrow-Digital-Marketing/319845244726923 or adding your Twitter handle https://twitter.com/#!/Arrow_Digital , Just make sure that you request that the recipient connect with you.

What’s in it for your clients?

Special offers are a very good way of moving your customers from traditional to your online marketing, run a special offer for your online connections but make sure that you advertise the promotion using traditional methods.

An example could be where you provide one of the products as a prize that will be won by anyone who has pressed the like button on your Facebook page using their personal account by a set date. This will ensure that only people who are interested in your product or service will be receiving your messages.

• In today’s market place it is more important than ever before to create good business relationships whether it’s business to business or business to consumer, if you’re not communicating with your customers online, someone else will be.

Ivan Pavlov was the first to identify that we learned through association and that other stimuli could be used to bring about the same desire, even though Pavlov’s initial experiments involved our four-legged friends, the results were later proven to have a similar effect on consumers. This information is invaluable to today’s marketers as they try to extract as much of your hard-earned money as possible. please note below how this is accomplished.

Scents: We see this in most retailers today where they bake bread-rolls in their stores. This is designed to make the customers think they are hungry, this works on a subconscious level but the results are conclusive, customers buy more on impulse, rather than buying what they need.

Brands: The logo on the right needs no introduction as it’s probably one of the most famous brands in the sporting world. The image is only a tick but to millions all over the world it is associated with the height of quality and what’s more they are prepared to pay a high price to be associated with the brand.

Slogans: The most famous slogan associated with any brand has to be “Because you’re worth it,” the words deliver a powerful message that the users deserve to wear the best. L’oréal by associating this message with their products are in the top of the mind awareness when it comes to beauty products.

The one message we should take from this is, always associate positive messages and images about your business. When you do this, your clients and customers will see your business as positive and will want to associate their image with yours!

“The rise or fall, success or failure of your dreams is largely dependent on the association you build yourself around.” ~Martin Luther King Jr.