In a time when resources have never been so scarce marketers have to get their messages delivered in the most cost effective manner possible. This hasn’t changed for marketers because as everybody knows, when budgets get tight the first thing to go is the marketing budget.
So how do we target new customers without a big budget? You don’t, you use the customers you already have to spread your message for you.
If you have a social media network, email and newsletter set up, start sharing information that your customers will want to share with their family and friends. The information should be helpful, informative and emotional.
That’s content marketing in action, you have to share information they want to see, not the information you want them to see; they will see that later when they visit your website.
The following are a couple of examples of emotional marketing images.
Those images will generate positive sentiment for your business through the emotional response of the viewer.
*Targeting your customer’s emotions is the most efficient way of targeting their money.
Brand loyalty is built on emotional content.
