About the Author
Brendan Dunne’s life has been shaped by curiosity, change, and a lifelong interest in how people think and behave.
His fascination with human behaviour began early and quietly matured into a deep, practical study of psychology and personal growth. Leaving school at seventeen, Brendan spent a year working on London building sites before returning to Ireland, where he built a twenty-year career in a factory. Starting on a forklift, he progressed through machine operation, dispatch, and eventually into the sales office. Along the way, he developed a grounded understanding of perseverance, adaptability, and the quiet dignity of work—themes that would later anchor his writing.
In his thirties, prompted by a long-remembered fortune teller’s prediction that he would “travel to learn,” Brendan enrolled in the Marketing Institute of Ireland’s graduate programme. Completed in 2006, the course appealed to him for its connection between marketing and behavioural psychology—an intersection that continues to influence his work.
A major turning point came in 2009 when his role was made redundant. Rather than retreat, Brendan redirected his curiosity toward the digital world, launching brendandunne.wordpress.com. What began as a services platform gradually became a home for reflective writing. For more than fourteen years, the blog has explored a central question that runs through all his work: How do we move from what we want to do, to what we are capable of doing?
Around a decade ago, Brendan joined Infosys, transitioning from sales into IT technical support. The role provided a new outlet for his analytical mindset, while writing remained his constant—his way of observing experience, simplifying complexity, and finding clarity.
He has since published thirteen titles on Amazon, including Where the Lightness Lives, a collection that reflects his distinctive blend of humour, humanity, and hard-earned insight.
He hasn’t made his fortune yet. But as he’ll tell you with a smile, the real work—the work of understanding, sharing, and connecting—has proved richer than any fortune. That work continues with every word he writes.
