Unfortunately, implied value is always worth more than real value.
Businesses have been using that concept for years to get people to pay more for their products and services. However, it’s not just a business thing. It’s a relationship between people thing too. Both male and female dress up and act in such a manner to attract attention. It’s only when the marketing stops that they show the real person behind the facade. It’s at that point the following question is asked.
What happened to you?
The truth is, nothing happened to them. They just stopped pretending to be someone they’re not. They stopped marketing themselves. It’s at that point that their personality and yours will be put under the microscope. You will need to determine if reality is enough or if you need more?
The truth is that when you remove marketing from people, the differences between everything they have are negligible. For example.
- People’s physical bodies are remarkably like everyone else’s. It’s designed to help them live.
- Any kind of transport will get a person from a to b.
- All foods will quieten a rumbling tummy.
- Water will quench everyone’s thirst.
- Any roof over your head will keep you dry.
- Warm clothing will keep you warm.
However, there’s very few people in the modern world who can live real life. They will always want more than they really need. In today’s world, that’s normal. That’s why there are so many businesses trying to differentiate through implied value. They’re targeting your ego, not your reality.
The things that don’t change when marketing is removed are.
- Being a good friend will ensure you have good friends.
- Your real personality is the only thing about you that will not change.
They’re the important stuff. That’s a reality everyone should focus on. I’ll leave you with one final thought.
In reality, you need very little to have a successful life.
