Sometimes, I forget that people go online to forget about their problems, not to be reminded of their problems.
That’s right, the majority of people who go online want to be entertained. They want to escape from their real life for a few minutes or a few hours.
This is not a new phenomenon because before the arrival of the internet, people used to read books, magazines, newspapers, listen to the radio, or watch television to accomplish the same task. Not to mention the occasional trip to the local bar for a chat with a few friends.
This has, however, created a bit of a dilemma for businesses who want to provide products or services to fix someone’s problems because if they constantly bombard people with messages that remind them of their problems then they will be ignored most of the time. There is, of course, a simple solution to this dilemma, which is outlined in the following paragraph.
Businesses need to post information that entertains their potential customers most of the time if they want their customers to remain engaged with them. Now, the only question they need to answer is, what entertains their customer?
