Let’s be honest. The majority of people love to share their knowledge, information, and experience online. It’s one of the prime reasons social media platforms continue to exist. If people decided in the morning that they were going to adopt a more private approach to life, then social media platforms would cease to function. Now, that’s not going to happen, and businesses are grateful because they rely on their interactions for brand awareness. Some of the most popular questions they use to get their followers’ attention are listed below.
1. What’s your favourite way to unwind after a long day?
2. If you could travel anywhere in the world, where would you go?
3. What’s the best advice you’ve ever received?
4. What book or movie has inspired you the most?
5. How do you stay motivated when working on a project?
6. What’s a skill you’d like to learn and why?
7. Share a memorable moment from your last vacation.
8. What’s your go-to recipe for a quick meal?
9. What’s one thing you wish you knew before starting your career
10. How do you practice self-care?
Those questions not only prompt engagement but also help businesses gather insights into their audience’s preferences and lifestyles.
Of course, there are businesses who believe that online platforms are where they tell you all about themselves. However, in time, they will learn to change when they are generally ignored.
I rarely write about this topic these days. However, yesterday, I came across someone on Instagram who appeared to be famous, so I Googled their name and couldn’t find them. Based on that simple search, I made a number of assumptions that may or may not be true. Those assumptions are not important from an individual’s perspective, but if people are making the same assumptions about a business, then the business is in trouble.
Brand loyalty needs online visibility
When it comes to business today, the idea that “if you’re not on the first page of Google, you’re not famous” really rings true. For a company, especially, being easily found online is critical. Please allow me to elaborate:
1. Visibility and SEO
Getting on the first page of Google is vital. The majority of people don’t scroll past that first page. If your company or products aren’t showing up there, you’re essentially invisible to a large chunk of potential customers. This is where SEO comes in—optimizing your website with the right keywords, quality content, and the right technical tweaks will help boost your Google rankings. It’s a must-have for staying competitive online.
2. Trust and Authority
Think of it like this: people associate first-page results with trust and authority. If your business doesn’t show up, it can make you seem less established or credible, even if your products or services are great. Being visible helps build trust and signals that you’re a legitimate player in your industry.
3. Outpacing Competition
Your competitors are probably vying for those top spots, too. If you’re not there, you’re losing out on potential leads and sales. SEO helps you stay ahead of the competition. Without it, no matter how good your offering is, you’ll struggle to compete with businesses that are more easily found. (There’s no direct link between quality and Google ranking.)
4. Online Presence = Reputation
Your online visibility is, in many ways, a reflection of your reputation. Today, people judge businesses not just by what they sell but also by how accessible they are. Being on that first page gives the impression that your business is not just operational but thriving. (If people can’t find you when they need your service, then they will worry about finding you should something go wrong.)
5. Niche Fame
Now, if you’re targeting a niche market, you may not need to be famous to everyone, just to the right people. A smaller, specialised business might not hit the first page on broad searches, but it could dominate in its niche with targeted SEO efforts. So, it’s about knowing where and how you want to be “famous.” For example, if you Google “Brendan Dunne,” then you may find me. If you Google “Brendan Dunne mindfulness & positivity,” you will find me.
Bottom Line
Yes, everything you do in business affects your bottom line.
Not being on the first page of Google can hurt your growth and visibility, especially when customers are searching for what you offer. Investing in SEO and your digital presence is key to staying relevant and competitive, both in the short term and long term. Without it, even the best products can get lost in the crowd.
P.S. If you’re not going to invest in good SEO, then you can give yourmoneyto Google in the form of paid advertising.
Once upon a time, there was a Facebook user named Sarah who lived in a quaint village in rural Ireland. Sarah was an ordinary woman, working a regular job and spending her free time browsing social media like millions of others. However, fate had something extraordinary in store for her.
One day, while scrolling through her news feed, Sarah stumbled upon a post by a famous celebrity. Feeling bold, she left a witty comment that caught the attention of not just the celebrity but also their millions of followers. Suddenly, Sarah’s comment went viral, spreading across the internet like wildfire.
People loved Sarah’s humour and charm, and before she knew it, she had amassed a huge following of her own. Her inbox flooded with messages from fans, media outlets clamoured for interviews, and brands lined up to sponsor her posts.
With her newfound fame, Sarah’s life took a surreal turn. She was invited to star in commercials, appear on talk shows, and even got a book deal to share her comedic wisdom. Her small village became a tourist attraction as people flocked to catch a glimpse of the ordinary woman turned internet sensation.
Despite the whirlwind of attention, Sarah remained humble and true to herself. She used her platform to spread positivity, advocate for important causes, and inspire others to embrace their uniqueness.
And so, from a simple Facebook user to a household name, Sarah’s improbable journey to fame reminded us all that sometimes, the most extraordinary things can happen in the most unexpected ways.
Sometimes, I forget that people go online to forget about their problems, not to be reminded of their problems.
That’s right, the majority of people who go online want to be entertained. They want to escape from their real life for a few minutes or a few hours.
This is not a new phenomenon because before the arrival of the internet, people used to read books, magazines, newspapers, listen to the radio, or watch television to accomplish the same task. Not to mention the occasional trip to the local bar for a chat with a few friends.
This has, however, created a bit of a dilemma for businesses who want to provide products or services to fix someone’s problems because if they constantly bombard people with messages that remind them of their problems then they will be ignored most of the time. There is, of course, a simple solution to this dilemma, which is outlined in the following paragraph.
Businesses need to post information that entertains their potential customers most of the time if they want their customers to remain engaged with them. Now, the only question they need to answer is, what entertains their customer?
“Great things are done by a series of small things brought together.” is a quote by Vincent Van Gogh that epitomises everything we do.
Counting to ten like 1,2,3,4,5,6,7,8,9,10 is easy but if you had to say it like 9,5,6,4,1,3,2,7,10, you may just miss out on the occasional number from time to time, just like above where number 8 is missing.
Everything you do can be done easily if you simplify what you’re doing in a simple process from start to finish, write it down, if it doesn’t flow, start again.
Start by answering the following questions: What do you need? When do you need it? Who needs it? Where is it needed? How will it be used? Why is it needed?
After you have answered all the questions, Albert Einstein’s quote, “If you can’t explain it simply, you don’t understand it well enough,” will not apply to you.
“The most complicated skill is to be simple.” This quote by Dejan Stojanovic states that doing it simply is not easy and requires a great deal of thought, because if it was that easy to do it simply, everybody would be doing it that way already.
